Unlocking Exploration and Exploitation: An Examination of Ambidextrous Port

Abstract

This study examines the ambidexterity orientation of container ports, focusing on the equilibrium between exploration and exploitation strategies among the changing market circumstances. The study addresses whether these ports mainly concentrate on exploration or exploitation activities, or whether they handle both concurrently. A quantitative methodology via a survey has been applied to evaluate ambidexterity orientation. The sample includes employees from six container ports located in the Mediterranean, Aegean, and Marmara regions of Turkey, chosen by judgemental and convenience sampling methods. Descriptive data indicate that participants mostly assess their ports' exploitative abilities as superior to their exploratory capabilities. The strongest consensus has been observed in the responses pertaining to customer satisfaction. The findings reveal that while ports outperform in exploitative activities, there is a need to improve exploratory initiatives. While container ports in Turkey are more inclined towards exploitation, achieving a balance between exploration and exploitation is critical for long-term competitive edge and performance. The research enhances the comprehension of ambidexterity in port management, highlighting the necessity for ports to improve their ambidexterity orientation to adapt to market dynamics and ensure competitive advantages.